Make A Comeback
In November Giveblood.ie launched a new campaign to encourage donors who haven’t given blood for a while to ‘Make A Comeback’. The campaign is targeted at those who may have given blood in the past but who for many reasons haven’t been for a while. This has been shared on Social Media and Digital Display, the campaign will continue into December.
Giveblood.ie also worked in partnership with Her.ie, to create educational and inspiring editorial and video content about the importance of giving blood. The video gives an insight into the donation process, it was filmed with influencer Holly White, who is a blood donor and was keen to help raise awareness of the importance of blood donation.
The donation video has been shared on Her.ie social media platforms as well as by Holly White on her own social media. You can view it on Instagram here.
In addition an informational article has been shared on her.ie, it aims to answers questions their audience might have about blood donation. You can read this here.