What would it be like without A,B or O's?

2017 was the second year of the #MissingType campaign which looks to highlight the drop in people becoming blood donors in Ireland and worldwide. People rarely think about their blood type – most of us don’t even know it. But if that ‘type’ was to go missing in everyday life, people would start to pay closer attention to the need for blood.

The concept behind Missing Type is 

You might not need all your A’s B’s & O’s, but life for others can be impossible without them #Giveblood, save lives, support #MissingType

In 2017 we partnered with Irish Rail Vodafone, Lidl, Carzone, Glanbia, FAI, Dublin Fire Brigade and Failte Ireland and  numerous other organisations and companies across Ireland raise the profile of blood donation & #Missing Type on both traditional and social media platform.

“People rarely think about whether their blood type is A, B or O – many of us don’t even know our own blood type. But if that ‘type’ was to go missing in everyday life, people would start to pay closer attention to the need for blood. Patients are not concerned about their type but do worry whether blood will be there for them when they need it. Blood transfusions save lives and transform health for millions across the world.  But blood transfusions cannot happen if people do not give blood.  Whether it is patients receiving treatment for cancer, blood disorders, after accidents or during surgery or women who lost blood in childbirth, blood is an absolutely essential part of modern healthcare."We really hope that people will be inspired by the Missing Type campaign and start saving lives by becoming blood donors” said Paul McKinney, IBTS Operations Director.